On October 12, 2026, in Ho Chi Minh City, Karofi - a leading expert in water solutions, and Dien May Xanh (DMX) - Vietnam's premier consumer electronics retail chain, officially signed a strategic partnership agreement, reinforcing nearly a decade of successful collaboration.
This strategic alignment leverages the core strengths of both brands toward a shared mission: empowering consumers with access to high-quality, tailored water purification solutions at reasonable prices, backed by dedicated customer support.
Synergizing Strengths to Meet Evolving Market Demands
Karofi continues to affirm its status as a trusted water solution specialist, driven by robust R&D capabilities and continuous technology innovation aimed at delivering superior water purification experiences. Partnering alongside Karofi, DMX mobilizes its vast nation-wide retail network. This collaboration creates a powerful synergy between Karofi’s technological innovation and DMX’s extensive distribution power and deep market insights, making advanced water solutions accessible to millions of Vietnamese households.
Speaking on the strategic direction of the Karofi Platinum series, Mr. Nguyen Quang Hien Huy, CEO of Karofi, stated: "The Karofi Platinum line represents the perfect fusion of advanced technology, refined design, and daily convenience. Alongside developing foundational technologies such as AioTec, Autovalve, One Touch, Direk Alkaline Electrolysis, and Hydro-ion, Karofi will continue to integrate emerging technologies to stay ahead of market trends and set new standards in water consumption for modern lifestyles."
Karofi Platinum Series: A Harmonious Blend of Technology, Design, and Utility
Unveiled at the signing ceremony, the Karofi Platinum series stands out as a prime example of Karofi’s design-led, tech-driven product strategy.
The series features a multifunctional cabinet design integrated with a convenient storage compartment, an neatly organized filter cartridge system, and sleek chrome handles that add a refined aesthetic to any modern home. Complementing its look are user-centric technologies like Autovalve, One Touch, and AioTec smart connectivity, which elevate the overall user experience.
The Karofi Platinum lineup is now available across DMX stores nationwide, allowing customers to directly explore, test, and select products firsthand.
Building on a Strong Foundation for Long-Term Value
The ongoing partnership between Karofi and DMX has consistently delivered strong business performance. According to a representative from DMX, the two companies have maintained a successful partnership for nearly 10 years. Notably, Karofi has held the top position in sales volume within the water purifier category at DMX for several consecutive years.
Looking ahead, the long-term impact of this alliance will focus on translating technological innovation and retail insights into tangible value for Vietnamese families - delivering uncompromised product quality, seamless purchasing, and absolute convenience throughout the product lifecycle.
Partner with Karofi Global today to bring these world-class, market-proven water purification technologies to your region and expand your local market presence.
