Corporate social responsibility: A sustainable journey needs enough attention and vision
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[Tuoitre.vn] Social responsibility (CSR) is no longer a strange concept for businesses. However, how to do it, how much to do, what the goal is is a difficult problem that not all businesses can answer.
Sustainable CSR is not just a few small sponsorship activities, but needs a long-term vision, a long journey that requires patience and dedication from purpose to implementation. Therefore, after more than 8 years of its development, Karofi has shown its social responsibility with many meaningful activities recognized and appreciated by the community.
With the mission: "Protect, promote health and quality of life of people in the water and air environment on the beautiful green planet." Karofi will continue to build, grow and fulfill the committed mission. Continue the journey "Dedicated for the future of Vietnam" & "Pure water mission for the community".
As the only company in Vietnam that has certified the Karofi Water Purifier to meet the National Standard for Pure Drinking Water QCVN6-1:2010/BYT, Karofi always wants to bring clean water to all parts of the country. Bringing the commitment to health to everyone with practical action is the product pure water purifier.
Enduring journey "Dedicated for the future of Vietnam"
In 2012, Karofi started entering the water purifier market. Since its inception, the name Karofi, although little known, has attached social responsibility as a long-term development strategy.
The company's leadership team has had a long-term vision, built a complete, systematic strategy and oriented towards sustainable development values according to the actual needs of society.
For 8 consecutive years since its establishment, Karofi has not only held the leading position in the market share with quality water purifier products, specialized in technology, but also left a different mark in the hearts of customers with products such as water purifiers and water purifiers. series of practical community projects that bring efficiency and lasting value.
From 2015 to 2020, the company's total budget for CSR implementation has reached 23 billion VND. More importantly, every dollar of cost is spent at the right time, in the right place, bringing the "money label" effect: More than 200 million liters of clean water are handed over, more than 1,000,000 people have access to clean water and benefit. from the program.
Bringing clean water to 7 hot spots "cancer villages"
Starting from 2015, this is a long project and requires a lot of efforts of the CSR implementation team. Therefore, not only aiming to donate 75 million liters of purified water to polluted spots nationwide, the company also cooperates with other units to organize free health checks and propagate about the use of clean water. as well as the impact of water resources on people's health.
More than 300 home water purifiers have been installed in 7 cancer villages with contaminated water sources. Including Dedication to Vietnamese Future in Cancer Village Yen Lao, Hoang Tay - Kim Bang - Ha Nam; Thong Nhat village - Dong Lo - Ung Hoa - Hanoi; Lung Vi Village - Dong Phuong Yen - Chuong My - Hanoi; Man Xa village - Van Mon - Yen Phong - Bac Ninh, Dai An - Vu Ban - Nam Dinh, Co Do - Dien Chau - Nghe An, Nhan Chinh commune - Ly Nhan - Ha Nam.
In summary, the program has about 15,000 students, 1,500 poor people have access to and use safe and pure water, in 25 school districts.
Donating water purifiers to major hospitals across the country
With a total of nearly 200 water purifiers sponsored within 5 years, providing 50 million liters of purified water for free to major hospitals.
Water purifiers with integrated hot and cold were given to major hospitals across the country by Karofi to serve the needs of patients and their families
Join hands with the community after natural disasters and epidemics
2020 is considered a year of natural disasters and epidemics. As a result, not only people but also businesses have to face many challenges. But not because of that, Karofi forgot the "mind" with the community. Right at the most difficult time, the company activated a funding package of more than 11 billion VND for "hot CSR" projects to promptly support people.
Continuously since the beginning of the year, the company has sponsored nearly 50,000 boxes of masks, equivalent to 2.5 million times, to hot epidemic areas such as Ha Loi (Vinh Phuc), Bach Mai, Da Nang, Quang Binh, France... meet the practical needs of the people and patients right at the peak of the epidemic.
Pure clean water stations help people in the West overcome the drought and salinity
Then, when the historical drought and salinity plagued many households in the Western region, the company hastily installed and completed 4 stations pure water purifiers with a capacity of up to 3000l/h.
By October 2020, when the damage after the floods in the Central region could not be calculated in numbers, the company turned to the land of its flesh by day and night researching, manufacturing and manufacturing water purifiers exclusively for people in the region. and after the storm.
500 compact water purification products that do not use electricity, do not create wastewater with a total value of nearly 700 million VND have been given to people in 3 states: Quang Tri, Quang Binh, Ha Tinh.
People in flood areas are happy to receive Karofi's specialized water purifier
The project "Reviving clean water after floods" also implements practical activities such as providing cash, repairing and maintaining free water purifiers for people after floods.
Karofi representative said: "As a business that always attaches itself to social responsibility and with the goal: All Vietnamese people have pure water to use, we want to share a part of our budget. , in order to urgently bring free pure water to water pollution hotspots".
Source: tuoitre.vn
